Monday, May 26, 2008

Writing For Your Audience

Excerpt from a story …

The spokeswoman, who spoke on condition of anonymity -- not because she works with Agent Mulder in some shadowy basement office, but because that is government policy -- …

… with the partial headline:

British U.F.O. Shocker!

If you click through, though, you'll see it's all part of the cover-up.

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