Having recently (re)gifted an Advent calendar, it occurs to me that the next can't-miss item for retailers (assuming this gets a nod of approval from Dr. Oz) would be a Lenten Calendar.
It would work like this: every day, for forty days, a maw would open, and you, or your child, would be required to deposit therein a piece of candy.
Variations abound. For example, you could get all of it back (less tithe) on Easter.
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