The URL-shortening service is.gd will soon be migrating to v.gd. The change, they say, will not affect any existing is.gd URLs you may created in the past.
Not only will this save you a letter on all of your shortened URLs, their pledge of ethics is pretty impressive. Among the highlights: by default, clicking a v.gd link will take you to a preview page, where you can see the expanded original link (example: http://v.gd/hiCnSq). You can shut this behavior off right there, you'll note. Shoutout to them for putting web surfers in control.
[Update 2011-11-15] See my later post for an easy way to be safe with other shortened URLs.
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