Gary Forsee, the CEO of Sprint-Nextel, was being asked about the company's recent woes, in an interview published yesterday. In consecutive answers, he talked about problems stemming from "confusion of the brand image" and "we've gone through rebanding."
I'm a little proud of noticing the difference, even if I had a little more context than I gave here.
Yeah, yeah. Small things, small minds.
Later in the interview, he gives another area that he sees as a problem: "… disproportionately aligned with consumer activity and subprime customers." And still later: "… it was assumed that every user was the same."
Nice to know how much the big telcos think of you, isn't it?
And finally: "… we're very focused on our strategy and executing against our plan right now."
Against the plan? What, is the plan the enemy?
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