Steve Jobs on the Kindle, 15 January 2008:
“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”
Steve Jobs on the iPad, 9 June 2010:
“Amazon has done a great job” with the Kindle, he said. “We’re going to stand on their shoulders and go a little bit further.”
I for one look forward to Steve Jobs explaining how he has never considered himself a maverick.
(title: cf. | also | pic. source: Cult of Mac)
3 comments:
"One book or fewer" if you're a grammar nazi.
Ah, someone after my own heart! Heil Miss Thistlebottom!
Yes, this one often bothers me, too. I guess here it didn't, under the following reasoning. The short version of my rule is that one should use fewer when speaking of small numbers of discrete objects, and less is okay when the quantity is not an integer, even if it's a small number. Here, one could understand Jobs as speaking about a computed average. Try it as "less than 0.7 books per year," to see what I'm saying.
But nonetheless, good piling on.
wow...
"“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.”"
...no wonder he dropped out of my alma mater...
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