Saturday, June 02, 2007

Droll Line of the Day: 2007-06-02

From a story describing the recent sharp decline in sales of X-rated DVDs:

Mr. Joseph said his company did not waste its time, or that of the viewers, on unnecessary plot lines.

Now, before you start worrying that James Dobson, Tony Perkins, et al, are winning the culture wars, the explanation for the slump is much more down to earth: the amount of free prOn on the Internet. I know you, Gentle Reader, will be shocked, shocked, to learn about this.

However, don't start agitating for a government bailout of the adult movie industry just yet. One producer outlined the economics of his business this way: He pays about $500/day to post free samples of his movies on various popular sites. About 1 in 1000 visitors to the free sites follow a link to his site. Of those, about 1 in 600 of those might buy something. The payout on a $500 bet at 600,000:1 odds? He says he has about 10,000 customers, forking over an average of $30/month. So, he's grossing about $300K for a $15K investment in advertising.

1 comment:

bjkeefe said...

Yeah, that last verb choice was intentional.