If you'd like to hear about the study of how new words come into common usage, check out the Bloggingheads.tv diavlog between Carl Zimmer and his brother Ben. (Video available for stream; audio and video files available for download.) Hear all about snowclones, debunking myths about Walter Cronkite, the promotion of FAIL to interjection status, and much more.
If the name Ben Zimmer sounds familiar, yes: I have mentioned him once before. He tells some of this origin-of-Ms. story during the diavlog.
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