The King of Beers, once served in splendid isolation at many bars, is now surrounded by motley bottles with ridiculous names, like jesters at a Renaissance fair: SkullSplitter, Old Leghumper, Slam Dunkel, Troll Porter, Moose Drool, Power Tool, He’brew, and Ale Mary Full of Taste.
Just one of the many, many great lines from a great article on craft brewing by Burkhard Bilger in The New Yorker. It's centered on Sam Calagione, the founder of Doghouse Head brewery, but it takes looks at the bigger picture as well. An absolute delight to read.
(h/t: Ta-Nehisi Coates)
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